Zaktansky, John, Conservation communication, Middle Susquehanna Riverkeeper Association, 112 Market Street, Sunbury, PA, 17801, midsusriver@gmail.com.
After two decades as a local award-winning journalist, John Zaktansky switched careers to run the Middle Susquehanna Riverkeeper Association in early 2020. The transition allowed him to better see the local research and other environmental resources that were not receiving proper public awareness and has devoted the past four-plus years to shining a light on those elements. In this session, he will share tips for students and faculty on what they can do to better market their research to local media sources, discuss alternative ways to bring awareness to this important work and look at some of the bigger environmental issues of the region and the types of questions we should be asking to have a deeper understanding and be in a better place to creatively and collaboratively find a solution.
environmental justice , communication , media , research